There are a lot of fun and creative ways to build your brand on Instagram. Here are some of them.
As one of the most popular social media platforms, Instagram attracts some of the biggest business who are trying to reach out to new customers. But you don’t need millions to reap Instagram’s marketing benefits; you too can use Instagram to optimize your brand. Here are five tips to get you started:
Be consistent with your brand
Promoting your brand is the whole point of your Instagram account, so it’s important that it’s well-defined from the get-go. Remember that everything you post – images, captions, hasthtags, etc. – will all revolve around whatever you decide. Without consistency, people won’t know what your Instagram account – and brand – is about and lose interest, so it’s important to choose wisely and stick with it.
Keep your account alive
Remember, the main goal here is to gain a huge following. People are more likely to follow your account if you keep your audience engaged with regular posts. If you let days or weeks go by without posting, the followers that you already have will get bored and unfollow you as well.
Quality over quantity
Although it’s important to post regularly, you don’t want to just post for the sake of it; quality should always be the top priority. No matter how frequently you post, nobody will follow you if your content is lame. Utilize relevant and witty captions along with high-definition photos to reduce the risk of posting unappealing content.
Diversify your exposure
There are many ways to optimize your account’s exposure. Using hashtags, for example, can direct people to your page who are searching for specific topics. You may also want to consider linking your Instagram account to your other social media profiles or asking for a shout-out from an account with a large following.
Engage your followers
There are a lot of Instagram accounts out there, so you’ll need to engage your followers in ways other than making regular posts if you want to keep their attention. At the very least, you should respond to comments on your posts to show your followers that you appreciate their support and feedback. It’s not a bad idea to also follow back some of your followers and occasionally comment on their posts as well. Another fun idea to engage your followers involves hosting contests. Bu offering prizes, you’ll keep your audience engaged and also attract new followers.
It may take some time to get a stable following, but these five tips should help get you started. If you need more help gaining a following on Instagram, check out Vibbi.