When you open a website, how much time does it take for you to decide if it is worth visiting? A couple of minutes, maybe even just a few seconds? What factors influenced your decision? Is it the design, the colours, the navigation tab?
If you have answers for each of those questions, you can bet that all of your website visitors are looking out for the same thing. Their decision to stay or leave your website makes all the difference between significant conversions or a big sale loss. And it is not even about your content sometimes. It could be as simple as having a wonky design, using the wrong font, the images are not high quality enough, and so on. In short, you could have hit all SEO and content right on the head, but if your website does not look trustworthy enough, you run the risk of losing visitors.
You might ask, “But deciding whether a website is ‘trustworthy’ is relative, right?” Well, it is not because you can actually get people to trust your business website. Here, we will talk about how you can instill a sense of trust as soon as your page loads.
Get an SSL Certificate
It is important to have an encryption system to secure the information that comes in and goes out of your website. The SSL certificate creates a safe connection between the visitor’s browse and your website’s server. Remember that Internet users are smart, they know what to look for to make sure a website is not prone to phishing. For instance, a safe website would have the word “Secure” in bright green and a padlock next to the URL. Whereas an unsafe website would have a bright red “Not Secure” and an unlocked padlock next to the URL.
Make sure your website is properly designed
There are a lot of factors that you should consider while you are still in the design stage of creating your website. While you can always use website builders, you should still be able to have an idea of what the end product should look like.
- Clean and simple: Obviously, we want our websites to get people’s attention. But this does not mean that you would have to put every Internet gimmick on yours. For instance, there are websites out there that have the pop-ups, gifs, and colourful words in just one page. That will not make your website look appealing, it looks quite trashy. So always go for clean and simple. This does not mean basic designs, but that every colour combination, font, and placing harmonise well and has a logical flow.
- Research designs and fonts that fit your business: This is where you might need the opinion of a professional designer. You would have to research colour psychology and which colours might fit your industry. Remember that there are colours that are associated with certain kinds of businesses. For instance, white and red might remind people of a pharmacy.
- Do not be afraid to have fun on your website: Add a bit of personality to your website by adding photos with people on it, you can even add jokes in your copy if you want. While you cannot meet your visitors face-to-face, you can still establish rapport by giving them a more humanised experience.
Always update your website
Lastly, make sure that you are able to maintain your website. Update it with the latest plugins or make sure you have executed industry best practices. Additionally, make sure that your stock inventory is updated on the website. If it is looking like you have run out of a product, make sure you announce it on your website.
When it comes to attracting customers through your website, it all boils down to its design, content, and your online strategies to rank it. It might seem like a lot of work at first, but your efforts will definitely be rewarded once all your online efforts are in place.